Creating Value with The Balanced Scorecard
A major challenge for many businesses is encompassing tangible and intangible assets that create value within an organization. Eighty-six percent of the market value of a typical company is derived from human and information capital, which are intangible assets. Creating value from intangibles presents a new strategic management challenge. The fact is that most organizations do not have a strategic management process that creates measurable results. A better approach is needed that helps drive value and measures a direction for strategy change. This consulting service is designed for management teams in creating strategy change that focuses on the tough issues? Imagine an organization in which everyone understands the strategy and their role in executing it. A high performance workforce prepared and motivated to achieve the results. An organization so responsive that strategy can be tested and adapted on a continuous process of feedback, learning, and innovation. Where all resources are aligned towards an integrated strategic view. A new management model has emerged that can help you create such an entity-- called the Strategy-Focused Organization.

Why do organizations have difficulty implementing well-formulated strategies? One problem is that strategies are unique in which organizations create value. Creating value can change, but the tools for measuring strategies have not changed for some organizations. In the industrial economy, companies created value with their tangible assets, transforming raw material into finished products. Creating value is shifting from managing tangible assets to managing knowledge-based strategies that organize an origination’s intangible assets: customer relationships, innovative products and services, high-quality and responsive operating processes, information technology and databases, and employee capabilities, skills, and motivation.

In an economy dominated by tangible assets, financial measurements were adequate to record investments in inventory, property, plant, and equipment on companies’ balanced sheets. Income statements could also capture the expenses associated with the use of these tangible assets to produce revenues and profits. Today’s economy, intangible assets have become the major sources of competitive advantage. Financial measures reported on outcomes, lagging indicators, but did not communicate the drivers of future performance, the indicators of how to create new value through investments in customers, suppliers, employees, technology, and innovation.This seminar conveys a firm understanding in each of the five strategy principles. You will participate by analyzing case studies in different industry sectors that have successfully applied the techniques of a Strategy Focused Organization.


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